EP86: Gamification Revolution - Nick Yee

December 16, 2015

Decoding the Psychology of Video Gamers with Nick Yee

Last week, we featured Quantic Foundry co-founder and analytics lead, Nick Yee to talk about Quantic Foundry’s Gaming Motivation Model. Combining social science and data science, Nick’s team was able to decipher users gaming behaviors and motivations through the unique framework.

Watch the full interview below to learn about:

  • How Nick’s team designed and developed the gaming motivation model?
  • What was the experience like studying social science (i.e. conducting an academic survey) using social media?
  • What were the most surprising findings when studying the user’s age and gender on their gaming motivation?
  • Did the gaming motivation framework enabled Nick’s team to establish user persona’s of their survey participants?
  • What are the 2 schools of thought in explaining the relationship between data points?
  • How can the gamer motivation framework be applied in the real world, beyond the context of video games alone?

Bonus: Interested to find out about your gamer motivation profile? Try taking the survey here.


EP84: Gamification Revolution - Andrzej Marczewski

November 10, 2015

Even Ninja Monkeys Like to Play: Walking Through Gamification with Andrzej Marczewski

Last week, we feature Capgemini solution designer and author, Andrzej Marczewski to discuss his newly released book, “Even Ninja Monkeys Like to Play: Gamification, Game Thinking & Motivational Design”. Andrzej’s new book serves as a guide to using gamification as well the theories and concepts on which gamification is built upon.

Watch the full interview below to learn about:

  • What was Andrzej trying to address in his new book that was previously missing in other gamification literature?
  • How does Andrzej vision of user player types differ when compared to Bartle’s version?
  • Is it possible to develop a test to discover each player style and subsequently merge them together?
  • What are some of the barriers one has to overcome in order to get “buy-in” for Enterprise Gamification inside corporate organizations?
  • What are the recent developments for gamification across Europe?
  • How does Andrzej respond to companies who explicitly states they want gamification but in actuality want a game?
  • What is the origin story for naming the book title?

Special Bonus: Catch Andrzej Marczewski and Gabe Zichermann at the Gamification World Congress 2015 by entering special code “dopamine” to get a special 25% discount on tickets!


EP83: Gamification Revolution - Amy Jo Kim

October 13, 2015

Last time, we featured ShuffleBrain creative director and author, Amy Jo Kim to discuss about her upcoming new product design program, Getting2Alpha. By undergoing this step by step program, Amy explains how it can help accelerate early product design through expert coaching and super charged design toolkit.


EP81 Gamification Revolution - Robert Tercek

October 7, 2015

Vaporized: Strategize For The Dematerialized Future with Robert Tercek

Last time, we featured President and founder of General Creativity, Robert Tercek to discuss his newly released book, "Vaporized: Solid Strategies for Success in a Dematerialized World". Robert reveals how every aspect of society and economy will be changed with the rise of digital technology and how we ought to prepare to face it head-on.

Watch the full interview below to learn about:

  • How does vaporization affect the individual’s ability to relate to one another?
  • Does the trend of vaporization with its connection to virtual items and games reflect a shift away from a capitalistic, ownership economy?
  • Will people pay for virtual items as much as how physical items are valued in the envisioned dematerialized future?
  • What is the tension for leaders who are leading the way for vaporization while being masters of the attention economy?
  • How are large and small companies responding to the vaporization economy and which will gain the most advantage?
  • How does the current organizational structure of the film and TV industry represent the future direction of efficiency?
  • How will training executives manage the advent of vaporization while having to provide the necessary skills needed for this new economy?

EP69 Gamification Revolution - Elisa Mekler

August 23, 2015

Conducting Gamification Research with Elisa Mekler

Originally published on October 2, 2014

We last featured PhD student Elisa Mekler from the Center of Cognitive Psychology and Methodology at the University of Basel to discuss her 2013 research paper on whether gamification elements such as points, levels and leaderboards undermine user’s intrinsic motivation. The results garnered from the study was profoundly surprising as empirical evidence supporting the hypothesis was lacking prior to the research.

Watch the full interview below to learn about:

  • How was the study constructed and designed to examine each mechanism?
  • What were the surprising results generated from the study? Were there outliers?
  • Has there been controversy or surprise generated in academic circle due to the results?
  • How was the process of getting gamification research approved and funded?
  • What are the next steps and opportunities in deepening further gamification research?
  • What ways could gamification industry practitioners help to boost future research?

EP55: Gamification Revolution - Yu-Kai Chou

August 20, 2015
Utilizing Octalysis to Boost Motivation with Yu-kai Chou
Originally published on March 31, 2014
Last week, we featured gamification pioneer and partner of Enterprise Gamification ConsultancyYu-kai Chou to talk about the various core layers of Octalysis Gamification framework and how it can be applied to real world scenarios.
Watch the full video below to learn about:
  • What is Octalysis Gamification framework and how it came about.
  • The significance of the learning order of the 8 core drivers.
  • Different cultural views on customization and ownership.
  • How context matters in design gamification.
  • Could Octalysis be a framework for human motivation.

EP50: Gamification Revolution - Victor Manrique

August 20, 2015

Victor Manrique on Teaching the World Gamification Design

Originally published on February 18, 2014

Victor Manrique is a prominent gamification community member, author of EpicWinBlog, and professor of Iversity's Gamification Design MOOC (also free!) who joined our weekly Gamification Revolution webshow to talk about teaching gamification design to the masses. He is joined by Gabe Zichermann to talk about his experiences teaching and discussed:

  • Differences between game design and gamification
  • Philosophies behind teaching a gamification Design MOOC
  • Learning other disciplines to strengthen gamification
  • Balancing game design

And much more! Watch their full interview below to get all the talking and be sure to join us this Thursday for our next episode featuring Sascha Goto of McKinsey to discuss his work in bringing gamification into IT Management. Click through to get show reminders!


EP47: Gamification Revolution - GSummit Global

August 20, 2015

Gabe's Gamification Office Hours Review

Originally published on January 27, 2014

After a long hiatus going on a massive trip around the world for GSummit Global, Gabe Zichermann returns to our weekly Gamification Revolution show to give readers some updates on our online gamification certification courses and to answer some questions from the audience.

Learn more about:

  • How to find gamification-related jobs
  • Gamifying work "offline"
  • The potential danger of "over-gamifying" and desensitizing users
  • The danger of making systems too fun and distracting
  • Approaching CRM gamification

Check out the full video below and be sure to watch the Gamification Revolution every Thursday at 1 PM ET. Catch Gartner Analyst Brian Burke this week to discuss his finding and research on gamification future and ask him questions.